Gabrielle Lichterman, founder of PhaseMatcher Consulting, is introducing a revolutionary approach to the sales and service industry. It’s a concept that has been entirely overlooked—but will forever change how sales and service professionals serve women ages 18 to 45.
In her motivating and educational keynote speech, Gabrielle explains why this simple approach is the key to increasing sales and creating lasting loyalty from female clientele.
Find out more about Gabrielle and how she can contribute to your upcoming event by downloading her Press Kit.
The majority of women ages 18 to 45 shift back and forth between two distinct shopping phases roughly every two weeks—and this makes them respond to sales and service techniques in completely opposite ways.
These changes are spurred by simple biology: Fluctuating hormones impact her spending habits, mood, energy and other facets that drive her shopping behavior.
Knowing which of the two shopping phases your client is currently in reveals…
Sales and service industry professionals don’t need to know a thing about a woman’s biology or hormones to figure out which shopping phase a client is currently in.
That’s because the same biological changes behind her shopping behaviors also create easy-to-spot clues that help anyone quickly and easily pinpoint a client’s shopping phase.
These clues include listening to her voice, gauging her energy and mood, looking at her clothing and accessories and watching her mannerisms.
Once you identify which shopping phase your client is in, you’ll know what she wants out of her sales and service experience.
This information enables you to “phase match”—which means providing the type of experience that makes her happiest. For example, you may give her more attention or give her more space to browse, raise or lower your energy and share the kind of information about a product or service she wants to know.
The result? She’ll enjoy doing business with you every time.
Gabrielle Lichterman is a pioneering expert in how biology drives the behavior of women ages 18 to 45.
As an author, journalist and founder of Hormonology, for over 20 years, Gabrielle has been examining studies and reporting on how hormones impact a woman’s mood, energy, spending habits and more.
She’s integrated hundreds of these studies from marketing and medical journals to create an overarching, holistic view of hormonal effects on shopping behavior—resulting in the PhaseMatcher approach to sales and service.
Gabrielle has been widely featured in the media (including TV, magazines, newspapers, radio, podcasts and websites) for her expertise on how biology drives women’s behavior.
And, she served as a spokesperson for Procter & Gamble’s Always “Have a happy period” campaign and Instead Softcup.
Learn more about Gabrielle including how she was inspired to create the PhaseMatcher sales and service approach.