Holidays displays hitting their mark with her?

Holidays displays hitting their mark with her?

Spent months carefully planning out your Christmas/Hanukkah/New Year’s displays for maximum effect on your customers and clients?

If you serve women ages 18 to 45 and haven’t taken their two shopping phases into account while deciding on what to include in your holiday displays, as well as where to place them, then you’re losing out on a vital opportunity to connect with them.

 

THE HOLIDAY/SHOPPING PHASE CONNECTION

As I teach with the PhaseMatcher approach, the majority of women ages 18 to 45 shift between two distinct shopping phases roughly every two weeks. This shift causes them to respond in opposite ways to sales and service approaches in each phase—and this includes holiday displays.

For example, in one shopping phase, women are more inspired by exciting, loud, interactive displays.

The women in this shopping phase would be more enticed by…

  • flashing Christmas tree lights
  • up-tempo holiday music that puts new twists on favorite classics
  • seasonal non-food scents they can inhale, such as pine
  • displays that move or talk when they pass by or encourage them to take an action, such as pushing a button or taking a selfie

In the other shopping phase, women are more nostalgic, sentimental, traditional and low-key and they enjoy food-related items and themes.

The women in this shopping phase would be more enticed by…

  • seasonal edibles, such as candy canes, gingerbread cookies or cocoa
  • seasonal food scents, such as cinnamon and gingerbread
  • traditional holiday music from artists they recognize
  • old-timey ornaments, toys and images that remind them of their childhood
  • displays that inspire them to enjoy a relaxing moment, such as peering at a collection of decorative figurines acting out a holiday scene

 

PLACEMENT MATTERS, TOO

For retailers and service providers with a wide array of departments or areas, it’s important to think about placement when maximizing the effects of holiday displays.

Women in each shopping phase tend to migrate toward different spots based on the interests, moods and energy associated with that phase.

For example, the women who are in the shopping phase where they enjoy exciting, loud, interactive displays tend to gravitate toward merchandise that improves their appearance (such as cosmetics), fashionable clothing and higher-end goods.

And, the women who are in the shopping phase where they enjoy nostalgic, sentimental, traditional and low-key displays as well as food-related items tend to gravitate toward home goods, kitchenware and food areas.

 

CONTACT ME TO CUSTOMIZE YOUR HOLIDAY DISPLAYS

Want help customizing your holiday-themed displays and placements—for Christmas, Hanukkah, Valentine’s Day, Mother’s Day, Halloween, Thanksgiving and other holidays—to inspire your female shoppers ages 18 to 45? Contact me for a PhaseMatcher consultation today.