Inspire greater loyalty and investment in your business from women ages 18 to 45
Want to see an increase in business from women ages 18 to 45? Wish you could keep them coming back? Want them to refer their friends to you?
You can—by using the PhaseMatcher approach in your sales and services to give women in this age range a shopping experience they’ll love every time.
What’s the PhaseMatcher approach?
Research shows that the majority of women ages 18 to 45 shift back and forth between two distinct shopping phases roughly every two weeks—and this makes them respond to sales and service techniques in completely opposite ways.
- In one shopping phase, she loves to spend and wants a high-energy, interactive experience.
- In the other shopping phase, she’s looking for ways to save and wants a low-key, mellow experience.
These changes are spurred by simple biology—fluctuating hormones impact her spending habits, mood, energy and other facets that drive her shopping behavior.