Blog

Hoping your Christmas/Hanukkah/New Year’s displays will inspire your female clients to spend for the holidays? You can up your chances by customizing these displays to their two shopping phases....

My sister walked into an eyeglass store. Sounds like the start of a joke. But, in fact, it’s a story that’s a good reminder of what many women want from their shopping experience—and how to give it to them....

During a recent trip to the mall on a Saturday afternoon, I came across two techniques a department store was using to connect with women. Here's what they were doing right—and tips to make their efforts more effective....