Author and women’s behavior expert Gabrielle Lichterman shows you a new technique that gives your female clients a better sales and service experience—while boosting your bottom line

And you can start applying it immediately!

Connect with your female clients

Do you provide sales or service to women ages 18 to 45 and ever wonder why…


  • She is perfectly happy with your sales or service on one visit, but she’s unhappy with the same exact experience on another visit?
  • She seemed certain about a purchase ends up leaving before making the sale?
  • She comes once, then doesn’t return?
  • She’s visited many times, but then suddenly stops coming back?


And you couldn’t pinpoint the cause?


The problem is likely the cookie-cutter approach to sales and service that marketing instructors have been teaching for decades: It relies on applying the same marketing techniques the same way every time.


However, this doesn’t work with the majority of women ages 18 to 45.


Why? Because research shows that most women in this age range shift back and forth between two distinct shopping phases every two weeks—and this makes them respond in completely opposite ways to sales and service techniques.


The good news? You can quickly and easily determine which shopping phase a female client is in, then use a approach—“phase matching”—to provide the sales and service experience they will love every time!

What is “phase matching”?

“Phase matching” is a revolutionary new way to connect with your female clients ages 18 to 45. This easy technique will make them happier and more fulfilled with the products and services you offer—while boosting your bottom line.


Once you discover phase matching, you’ll never return to your old way of sales and service again.


Phase matching is based on 3 key points:


1. The majority of women ages 18 to 45 shift back and forth between two distinct shopping phases every two weeks that have them preferring opposite approaches with sales and service:


  • In one shopping phase, they want an upbeat, interactive experience and find spending fun.
  • In the other shopping phase, they want a low-key, hands-off experience and are looking for ways to save.


These two shopping phases are based on female biology and are backed by hundreds of published studies.


2. There are easy-to-spot clues that you can see and hear (such as looking at the clothing she’s wearing and listening to how quickly she speaks) that show you which shopping phase of your female client is in.


Once you identify her shopping phase, you can phase match—which means quickly adapting the way you provide sales and service to make her happier and more fulfilled, leading to greater loyalty and investment in your products and services.

Phase Matching gives you “insider information”

Phase matching goes beyond standard marketing techniques you’ve heard over and over. It allows you to understand your client in a whole new way.


That’s because each shopping phase includes a specific cluster of behaviors. As a result, when you spot a clue that identifies which shopping phase your client is in, you’ll know all the behaviors associated with that shopping phase, such as:


    • How much money she intends to spend—and what makes her spend more or less
    • The type of product or service she prefers
    • What she wants to know about the products and services she’s purchasing
    • What she wants from you in the shopping or service experience
    • Whether she’s open to trying something new or wants to stick with what she knows
    • What motivates her to close the deal

Hire Gabrielle to train you and your team as Phase Matchers and you’ll be making stronger, more lasting connections with your female clients immediately

Sales Training

Learn to connect with female clients with an in-person training session.

Keynote Speaking

Surprise, inspire and educate your guests with Gabrielle Lichterman.


Want to see an increase in business from women ages 18 to 45?

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