Do you provide sales or service to women ages 18 to 45 and ever wonder why…
And you couldn’t pinpoint the cause?
The problem is likely the cookie-cutter approach to sales and service that marketing instructors have been teaching for decades: It relies on applying the same marketing techniques the same way every time.
However, this doesn’t work with the majority of women ages 18 to 45.
Why? Because research shows that most women in this age range shift back and forth between two distinct shopping phases every two weeks—and this makes them respond in completely opposite ways to sales and service techniques.
The good news? You can quickly and easily determine which shopping phase a female client is in, then use a approach—“phase matching”—to provide the sales and service experience they will love every time!
“Phase matching” is a revolutionary new way to connect with your female clients ages 18 to 45. This easy technique will make them happier and more fulfilled with the products and services you offer—while boosting your bottom line.
Once you discover phase matching, you’ll never return to your old way of sales and service again.
Phase matching is based on 3 key points:
1. The majority of women ages 18 to 45 shift back and forth between two distinct shopping phases every two weeks that have them preferring opposite approaches with sales and service:
These two shopping phases are based on female biology and are backed by hundreds of published studies.
2. There are easy-to-spot clues that you can see and hear (such as looking at the clothing she’s wearing and listening to how quickly she speaks) that show you which shopping phase of your female client is in.
Once you identify her shopping phase, you can phase match—which means quickly adapting the way you provide sales and service to make her happier and more fulfilled, leading to greater loyalty and investment in your products and services.
Phase matching goes beyond standard marketing techniques you’ve heard over and over. It allows you to understand your client in a whole new way.
That’s because each shopping phase includes a specific cluster of behaviors. As a result, when you spot a clue that identifies which shopping phase your client is in, you’ll know all the behaviors associated with that shopping phase, such as: